Kiwibank

has unveiled a new brand campaign – ‘This is Kiwi’ – as part of its overall brand revitalisation produced by New Zealand independent agency Special. From a determined start-up in 2002, to one of New Zealand’s leading banks with over one million customers and 2,400 staff – Kiwibank has come a long way in twenty years.

As part of a multi-year transformation the B Corp certified-bank is undertaking, it is launching a total brand refresh including an integrated campaign that reflects the bank it is in 2022. The campaign will be distributed across television, online/digital, out-of-home, and social, with the support of media agency OMD.

Says Simon Hofmann, GM, brand and marketing, Kiwibank: “Kiwibank has ambitious plans for the future and is investing substantially to become the bank of choice for even more Kiwi. We are two years into a five-year transformation which delivers on a strategy that balances purpose and performance to achieve greater growth while helping make Kiwi and Aotearoa better off. The brand revitalisation is a critical part of this change and is a strong reflection of who we are as a bank today and the intent we have for the future.”